BrandTotal
BrandTotal
Visibility and insights into marketing strategies
across social and digital.
BrandTotal delivers social advertising insights powered by your competitors’ data. The competitive advantage you always needed is here. See all of your competitors’ social ads and how consumers respond to them — in real time. No more blind spots. BrandTotal was founded in 2016 and serves customers in North America, Europe and Israel.
Headquartered in New York, with offices in San Francisco and Israel, BrandTotal’s customers range from well-established Fortune 500 brands to the fastest-growing direct-to-consumer challenger brands. The company is funded by world-class VC firms INcapital Ventures, Flint Capital, NHN Investment, One Way Ventures, FJ Labs, Glilot Capital Partners, and Keshet Dick Clark Productions along with early support from Microsoft Accelerator and Oracle Startup Cloud Accelerator.
BrandTotal is a real time competitive intelligence platform designed to give media, insights, and analytics teams full visibility into their competition’s social media strategy. Working with some of the world’s most reputable names, we’re a high-tech and VC-backed agile marketing intelligence company that helps enterprises reverse-engineer the marketing strategies of their competitors. Our innovative SaaS-based platform is the solution to a growing and problematic phenomenon known as Dark Marketing, which characterizes professional marketers’ lack of transparency in the ever-evolving digital marketing ecosystem. Detecting “dark” posts which are becoming more prevalent due to fragmentation of channels, segmentation of consumers, and personalization of content is what sets us apart.
We can detect brands’ public [organic] posts and expose those that are dark and targeted, which cannot be found on a company’s public social media page. Our software helps you spot threats and opportunities in real time within your competitive landscape, so you can garner actionable insights and adjust your marketing strategies on the fly.
BrandTotal is a marketing intelligence platform. The Company was conceived in order to solve a problem of dark marketing. Dark marketing is replacing traditional marketing techniques, making it nearly impossible to keep tabs on your competition. By applying cyber security, machine learning, and AI methodologies, BrandTotal provides its customers with actionable insights on competition’s strategy and performance, so they can measure up to their marketing KPI’s.
BrandTotal is a brand intelligence platform that offers a range of tools and services to help businesses monitor, analyze and optimize their brand performance. It provides real-time monitoring and analysis of brand mentions, competitors, and industry trends across social media, news, and the web. It also has advanced data visualization and reporting capabilities, which can help companies make data-driven decisions and improve their marketing strategies. Overall, BrandTotal aims to provide an all-in-one solution for businesses to manage and grow their brand.
Some of the key features of BrandTotal include:
- Real-time monitoring and analysis of brand mentions, competitors, and industry trends across various online platforms such as social media, news websites, and blogs.
- Advanced data visualization and reporting capabilities, including customizable dashboards and alerts, which can help businesses make data-driven decisions and improve their marketing strategies.
- Competitive intelligence, which allows businesses to track and analyze their competitors’ performance and activities across various online platforms.
- Influencer identification and management, which can help businesses identify and engage with key influencers in their industry.
- Social media management, which allows businesses to schedule, publish, and track their social media posts across multiple platforms.
- Automated insights, which can identify hidden patterns, trends and anomalies in data that would be hard to spot manually.
- Multilingual support.
- API and integrations with other tools and platforms, such as Google Analytics and Salesforce, which can help businesses streamline their workflow and access valuable data.
Pros of BrandTotal:
- Real-time monitoring and analysis of brand mentions and competitors can help businesses quickly respond to any negative mentions or competitors’ activities.
- Advanced data visualization and reporting capabilities can help businesses make data-driven decisions and improve their marketing strategies.
- Competitive intelligence can provide valuable insights into competitors’ performance and activities.
- Influencer identification and management can help businesses identify and engage with key influencers in their industry.
- Social media management can help businesses schedule, publish, and track their social media posts across multiple platforms.
- Automated insights can help businesses identify hidden patterns, trends and anomalies in data that would be hard to spot manually.
- Multilingual support.
- API and integrations with other tools and platforms can help businesses streamline their workflow and access valuable data.
Cons of BrandTotal:
- The platform may be expensive for small businesses or start-ups.
- The platform may not cover all the languages or all the platforms they want to track.
- Some users may find the interface difficult to navigate or not user-friendly.
- Some users may find the data provided by BrandTotal to be overwhelming, and may require time and effort to interpret and make sense of the data.
- Some users may find that the platform does not provide the exact data or metrics they are looking for.
The Competitive Advantage You Always Needed Is Here: BrandTotal is the easiest and most effective way to measure your competitors’ social advertising so you can outsmart, outshine, and outperform rival brands.
Benchmark the Competition: Unleash the power of actionable creative and media insights to benchmark your brand against your competitors and unlock their entire social advertising performance and strategy. No more secrets.
Get Granularity with Surgical Precision: Zero in on when, where, how, why, who, and what is moving the needle for your category’s competitors, and effortlessly drill into each campaign, product, or single initiative to uncover the elements that make creatives shine at the most granular level. No more black boxes.
Work Smarter, Not Harder: Instantly spot the exact drivers and tactics that make rival campaigns drive consumer love and loyalty. Improve your ads with our media and creative insights and outshine (rather than outspend) the competition and win wallet share. No more guessing.
BrandTotal’s Mission: Our mission is to even the playing field in social and digital commerce advertising and strive to democratize the digital advertising ecosystem. We enable established brands, challenger brands, and agencies to see every ad in their category and how consumers reacted to them and interacted with them. That way, they know what’s working for their competitors and how their own brand advertising compares.
Our goal is to be the official measure of the social world and the go-to brand intelligence platform for everything social advertising. We want to be the one source of truth that indexes, categorizes, benchmarks, and measures social advertising in every brand category so marketers can make decisions with data, not feelings.
Background: BrandTotal was founded in 2016 and serves customers in North America, Europe and Israel. Headquartered in New York, with offices in San Francisco and Israel, the company is funded by world-class VC firms INcapital Ventures, Flint Capital, NHN Investment, One Way Ventures, FJ Labs, Glilot Capital Partners, and Keshet Dick Clark Productions along with early support from Microsoft Accelerator and Oracle Startup Cloud Accelerator. Find us at www.brandtotal.com.
