Nielsen Ad Intel
Nielsen Ad Intel
Audience Is Everything™
Nielsen uncovers what audiences want,
so you can make media that counts.
AD INTEL ADVERTISING MONITORING
We bring an integrated and structured overview of advertising, monitored across the entire media sphere. We carry this out in the CR and in Bulgaria. We are part of the global Nielsen group, which provides Ad Intel in more than 30 countries around the world.
Nielsen Ad Intel is a tool that helps advertisers and marketers understand how their advertising campaigns are performing. It provides data and insights on the effectiveness of different ad campaigns, including information on ad reach, frequency, and performance across various channels and platforms. The tool also allows users to track the performance of their competitors’ campaigns, as well as to see how their own campaigns are performing in comparison. Additionally, Nielsen Ad Intel provides data on consumer attitudes and behavior, allowing marketers to better target their advertising efforts and improve the return on investment for their campaigns.
Solutions
Connecting you to audiences, growth and new opportunities.
Audience
measurement
Know everything about your audiences with our cross-platform measurement data of the entire population and its shifting habits.
Media
planning
Power your planning and invest where it matters with comprehensive data that shows where, when and how to meet your audiences.
Marketing optimization
Maximize your ROI by understanding how your advertising and marketing reaches and impacts audiences.
Content
metadata
Connect audiences with the TV, movie, sports, music and podcast content they’ll love.
WHAT CAN WE OFFER?
DETAILED OVERVIEW OF ADVERTISING VALUE
ADVERTISING MONITORING
We have comprehensive information about the pricelist value of advertising space in all media types.
The data is obtained by independent collection (Television, Print, Radio), declarations of the entities involved (OOH sector), and a combination of both approaches (Internet).
Daily delivery of TV, print and radio data!
WE KNOW WHAT ADVERTS LOOK LIKE
CREATIVE MONITORING
We provide an audio-visual form of the advertisement (creative) as published in specific media.
WE FURTHER EXAMINE ADVERTISING CAMPAIGNS
ANALYSES AND OUTPUTS FROM OUR DATABASE
We create tailored analyses and studies of advertising campaigns carried out in the Czech Republic.
The focus of the analysis can be on specific media, advertisers, brands or product segments.
OUR EDGE
How can you use data from advertising monitoring?
Analysis of competitors
Overview of advertising activities of your competitors according to your specification. Daily, weekly or monthly reporting. Yearly summaries.
Monitoring of trends
Information about changes in the use of different media types or specific media. Information about the popularity of advertising formats, seasonal influences, and the volume of the advertising market over time.
Media audit
Thanks to our data you can verify that your advertisement was really broadcast. The outputs from monitoring make better evaluation possible and more effective cooperation between advertiser, media agency and media.
Combination of data with other sources
Advertising monitoring can be linked with other data sources. A common combination is with information about media impact (audience, traffic, listenership, readership) or with sales data.
Some pros of using Nielsen Ad Intel include:
- Access to comprehensive data: Nielsen Ad Intel provides a wide range of data and insights on ad performance, including reach, frequency, and performance across various channels and platforms.
- Competitive intelligence: The tool allows users to track the performance of their competitors’ campaigns, which can help inform their own advertising strategies.
- Improved targeting: Nielsen Ad Intel provides data on consumer attitudes and behavior, which can help marketers better target their advertising efforts.
- Enhanced ROI: By using Nielsen Ad Intel to track and analyze the performance of their campaigns, marketers can improve the return on investment for their advertising efforts.
Some potential cons of using Nielsen Ad Intel include:
- Cost: The tool may not be affordable for all businesses, as it requires a subscription fee.
- Complexity: The tool may be difficult for some users to navigate, as it provides a large amount of data and insights.
- Limited to certain countries: Nielsen Ad Intel is only available in certain countries, so it may not be applicable to businesses in other regions.
