Relay42

SMOOTH JOURNEYS, REAL CONNECTIONS

The Customer Data Platform that gives digital experts full control over customer data and enables them to create real-time personalized customer journeys on all channels and touchpoints.

Relay42 is an Orchestration Customer Data Platform that empowers businesses to create meaningful customer relationships by utilizing smart technology to transform fragmented interactions into seamless journeys.

Relay42 gives businesses the freedom, flexibility, and agility to build sustainable customer relationships, using valuable customer data as a baseline.

Global brands including KLM, Heineken, Mazda and FedEx rely on Relay42 to anticipate and address customer needs in real time across all online and offline channels. Relay42 is the only platform built for AI-driven customer journeys with real-time connectivity to all systems and touchpoints.

Intelligent Journey Orchestration is the data-driven marketing strategy that mirrors customer behavior across all channels to deliver true one-to-one personalization in real time throughout the entire customer journey. Gone are the days when marketing drove the customer journey. Today, we live and work in a digital landscape that has put customers at the wheel, and that means it’s no longer enough to just meet customer demand — businesses must find ways to anticipate and answer customer need before it’s even expressed. Customer loyalty is awarded to companies that put their customers at the center of everything they do. Marketing departments are measured by their ability to acquire customers, drive upsell and cross-sell, and build customer retention and loyalty over a lifetime of customer interactions. However, businesses have long known that without access to integrated data, these activities become little more than a scattershot, best-guess marketing approach.

PERSONAL UNDERSTANDING

Personalization begins with knowledge of your customers. Our advanced multi-key identity management and best-of-breed setup deliver the highest match rates in the industry so that you can obtain rich data, understand your customers, and personalize the experience across the full customer journey.

INSTANT PERFORMANCE

Consumers expect companies to respond and interact with them in an instant. Most people will switch brands if a company doesn’t personalize the communication. The Relay42 Platform delivers real-time responsiveness on the full customer journey, across paid and own media. For the business, this means up to 30% more impact. The integrated AB testing allows you can see the performance of your journeys and optimize them in real-time.

EMPOWERING INTELLIGENCE

With data exponentially growing, it’s simply impossible to map out every individual journey manually. With our ready-to-use AI solution and an easy-to-use interface, you can create AI-driven prediction models within hours, without dependencies on the IT department. Start predicting the best possible outcome and deliver 1:1 personalized customer journeys at scale.

ACCELERATING SUCCESS

How do you get the most out of your CDP? To drive the highest possible impact, you benefit from an accelerated three-month onboarding, hundreds of proven industry-specific use cases, and the guidance of a dedicated customer team. Our Customer Success Program and the Relay42 Academy will elevate your team to become certified experts in creating impactful personalized customer journeys.

Platform

RELAY42 CUSTOMER DATA PLATFORM

TURN DATA INTO MEANINGFUL RELATIONSHIPS

Relay42 is the only Customer Data Platform (CDP) built for AI-driven customer journeys with real-time connectivity to all systems and touchpoints. We empower businesses to create meaningful customer relationships by transforming fragmented interactions into seamless journeys, without interrupting your existing ecosystem.

ADVANCED ID MANAGEMENT

Build a solid foundation to create real-time, personalized customer journeys

DATA ACTIVATION

Activate your data whenever and wherever it’s most relevant

INTELLIGENT JOURNEY ORCHESTRATION

Transform interactions into 1-to-1 journeys at scale

1-to-1 personalization

Relay42’s unique ability to activate data at profile level means every message is dynamically built for each individual customer — not audiences.

Controlled identity management

You decide which identifiers you’d like to use to map and merge customer profiles. This flexibility allows you to quickly adapt to new channels and technologies and recognize your customers and prospects across all touchpoints in real-time.

Full set of data

Collect, unify and activate any type of customer or prospect data. Relay42 unifies your own online and offline data and enriches your profiles with partner data to create a holistic view of each customer and prospect.

Connect to any data source

A connected ecosystem means a connected customer journey. Leverage hundreds of existing connections and our customer-driven roadmap to enable the platform to be your centralized solution for personalized data-driven customer journeys.

Artificial intelligence

Leverage powerful prediction models in your marketing to optimize your customer journeys with smarter decisions around who to target, when, how often, and via which channels.

Pros

• I worked here for under a year, and the working circumstances were excellent. There’s great synergy in the teams and the great HR team often hosts fun and informative events, to keep this synergy

• The main one being in sales is the market opportunity with the CDP space set to triple in size over the next few years. Whats more with the deprecation of 3rd party cookies driving this, Relay42 is perfectly positioned to solve clients’ challenges with its strength helping brands orchestrate customer journeys across channels from paid to email, app, SMS etc through leveraging 1st and 2nd party data To add to this, the team are all highly intelligent, driven and good people

• The CDP space is blowing up and Relay42 is perfectly poised to capitalise especially given strength in customer journey orchestration across paid and marketing channels (email, web, app, sms etc) Adding to this it is a great team, all highly intelligent driven and importantly nice people

• Relay42 is a great place to work, where you will experience a lot of freedom to develop yourself, the team and the product. Your personal well-being is very important to them, so they make sure work-life balance is. In my role, Relay42 was able to offer me develop my technical and business skills, while working on some of the largest companies in the Netherlands.

Cons

• The company is relatively small and therefore a pro-active/entrepreneurial attitude is require (and stimulated by the company). This doesn’t fir everyone. As in every start or scale up, it can be a bit unstructured sometimes.

• The flipside is that to date Relay42 is only scratching the surface in terms of market penetration having historically been very product focused… as such the go to market engine is not yet fully up and purring. This is probably the largest Pro for the right entrepreneurial candidate though given the company has been growing happily without, and the additional impact this will have.

• To date the company has only scratched the tip of the iceberg in terms of market penetration… as such go to market machine is not yet fully built out and purring – however given this is being actively addressed this ‘con’ is very much the flipside of the opportunity and so for an entrepreneurially minded candidate probably also the largest ‘pro’ !

• Communication between teams could sometimes lack a little.

 

nastya