Are you running a beauty business, but not getting the market results you feel your efforts deserve? If so, you’re not alone in what is a fiercely competitive industry. That said, with the right approach, there’s no reason at all why you can’t drive sales and enjoy commercial success.
This article will examine some of the strategies open to beauty brand marketers in 2022. We aim to provide you with the inspiration you need to generate brand awareness, attract customers and boost sales for your beauty brand.
Activate Email & SMS Marketing Strategies
Email and SMS marketing are essential marketing channels for any eCommerce beauty business. Most shoppers in 2022 buy straight from their mobile devices. Therefore, communicating with customers via their smartphones is the perfect way to boost conversion rates.
These marketing strategies give eCommerce brands the ability to create highly-personalized messages to customers, segment and target highly engaged customers, and win back customers who don’t seem to be actively engaged with your brand. As part of a targeted marketing campaign, you can:
- Announce product launches
- Provide informational content about your products
- Offer exclusive discounts available only to subscribers
These options are both permission-based rather than being part of an outbound marketing effort, so they require your customer to opt-in at some point. However, once they do, it’s possible to create perfectly-timed, highly-targeted messages that will resonate with the audience.
