ownerIQ

THE LEADING

RETAIL AND BRAND SOLUTION
FOR

DESIGNED TO EXECUTE YOUR 1ST AND 2ND PARTY DATA STRATEGIES

Designed for retailers and brands, it is a marketing attribution tool that helps with monetizing data, onboarding audience from CRM, recording shopping behaviors, targeting audience and more.

ownerIQ is the @InmarInc Data and Media Plaform focused on leading the data market’s evolution towards transparency, relevancy and choice. ownerIQ brings the most valuable consumer data to market– explicit shopping and purchasing data from retailers and brands– to power a new data economy: The Second-Party Data marketplace. Second-party data is sourced transparently from the marketing partners a brand is already working with, or brands that share data with non-competitive brands in exchange for compensation. This new market provides better quality data inputs to power all marketing tactics, and enabling fundamentally new marketing tactics, such as enabling a brand’s retail partners to leverage the brand’s data to support sell-through. Voted Best Data Management Platform by Digiday, ownerIQ directly ingests data on consumer engagement with a brand’s website, e-commerce transactions, off-line transactions and CRM data and enables that data to be shared with marketing partners within platform according to the brand’s preferences regarding security and usage. Over 1,500 partners are active in ownerIQ’s second-party platform and 700 of these partners share their data with other brands. Additionally, over a thousand of these partners are buyers of second-party data using it to activate media and drive marketing outcomes. In 2017 ownerIQ was named to the the Inc. 5000, received Digiday’s Signal Award for Best Data Management Platform and was recognized by The Boston Business Journal as one of the 50 Fastest Growing Private Companies. ownerIQ was founded in 2007 and is headquartered in Boston, MA and has offices in NYC, Chicago and Seattle.

2ND PARTY DATA EXECUTIONS

• Turn your data assets into a digital co-op ad product
  to support merchant teams

• Leverage 2nd party data from your brand and retail partners in your marketing program

• Generate data revenue through customized monetization programs

• Access 2nd party data of non-endemic brands and retailers for targeting and insight

THE PLATFORM

THE SINGLE
PLATFORM SOLUTION

CoEx is our award-winning software uniquely designed to enable retailers and brands to support their full suite of 1st and 2nd party data strategies. To do this, we vertically integrated 4 key point solutions used by every digital marketer into a single platform.

• Data Management Platform (DMP)

• Second-Party Data Marketplace

• Demand Side Platform (DSP)

• Analytics and Reporting Platform

BETTER PERFORMANCE,
EFFICIENCY & ECONOMICS

As individual point solutions, each component is state of the art and some have been acknowledged as best in class, e.g. our DMP capabilities were recognize as the “Best of 2017” by Digiday. However, leveraging the platform’s vertically integrated solution achieves maximum results. It reduces data loss and platform costs, while increasing scale and performance compared to a multi-platform approach.

ECONOMICAL DATA INGESTION AND MANAGEMENT

DATA MANAGEMENT PLATFORM

CoEx allows management of all types of client’s data assets including website browsing, mobile app, CRM and P.O.S. normalizing all your data under the same taxonomy to power our entire data marketplace.

Our unique economical model and full feature set allows clients to create and store custom audience segments while spending less on management fees.

• Better Economic Model: Spend less of your marketing budget on data ingestion and management fees and more on working media.

• Higher Data Match Rates: Prevent data loss as a result of poor platform to platform match rates. Retain 100% of your audience and maximize your marketing opportunity.

• Access to Retailer and Brand Data: Build segments of qualified shoppers from data directly aggregated from retailers and brands accessed through our second-party data marketplace.

• Relevant Attribution Suite: Measure sales at both your direct to consumer site and at retail (e-commerce and in-store).

THE LARGEST AND MOST TRANSPARENT

SECOND-PARTY DATA MARKETPLACE

Directly access the browsing and sales data from retailers, brands, and other approved organizations in a fully transparent, permission based environment. Permission your data to marketing partners and non-competitive companies to support joint marketing efforts and power co-op programs.

Vertically integrated with our DSP, your managed data and the approved data within our marketplace can be used in media campaigns for targeting, exclusion, optimization, measurement and modeling.

• Data from nearly 800+ retailer and brand partners

• 30% annual growth of marketplace

• 2 Billion shopping behaviors recorded monthly

• $2.6 Billion in ecommerce transactions tracked monthly

VERTICALLY INTEGRATED AND PURPOSE BUILT

DEMAND-SIDE PLATFORM

Our vertically integrated DSP brings data closer to programmatic ad inventory creating more scale and opportunity for your data. CoEx’s real-time decisioning engine was custom built around our unique data set. It enables us to directly ingest and organize shopping and e-commerce data from our partners and apply an “expected performance score” (EP score) to every opportunity we see.

Our decisioning engine by numbers:

• Over 1.3 Trillion ad opportunities evaluated monthly (50% on mobile devices)

• 2.6 Billion monthly interactions with catalogued products

• 1.6 Billion monthly interactions with catalogued brands

• Unparalleled audience segmentation tools based on ownerIQ’s exclusive taxonomy

• Lowest fraud rates in the industry: 1% vs. the industry average of 7%

 

nastya