BidVertiser
BidVertiser
Demand Side Platform for Advertisers
Designed to Deliver, Made for You!
BidVertiser is an advertising network with its main focus on technology, optimization and automation. Each month, BidVertiser serves 13 billion ad impressions around the world on both desktop and mobile devices, helping over 80,000 publishers and partners to monetize their traffic via Native Ads, Pop Unders, Direct Ads, Push Notifications and Programmatic XML. For advertisers, BidVertiser offers self-serve traffic buying with accurate targeting, segmentation and automated tracking and optimization. The entire BidVertiser platform was built internally by the BidVertiser’s team of engineers, making it flexible and able to quickly adjust to any demand. BidVertiser operates from their office in Tirat Carmel, Israel, with support team located in the UK and data center in San Jose, CA along with distributed data in the cloud.
✔ Native, Push, Direct and Pops
✔ Worldwide Reach
✔ Subid|Geo|Device|OS|Browser|IAB Category|Contextual|Quality|Day Parting
✔ Global Postback and manual conversion upload
✔ Bid automation by CPA target
✔ Blacklisting automation
✔ Whitelisting
✔ Segmented Analytics Reports
✔ High Quality Traffic Only
Global Network
Reach millions of potential customers across thousands of browsing points, worldwide.
Reliability
More than 3,000 active advertisers are using our platform as you read this. Why? Because we deliver!
Transparency
Complete and accurate traffic segmentation and identification so you can make the right decisions.
Security
State of the art ad serving platform that rejects any kind of bot traffic, click farms, malwares and viruses.
Targeting
Get exactly the traffic you want – when you want. Geo, device, OS, browser, ISP, carrier, subid, time-of-day, channel, contextual and more.
Tracking
Ad tagging, URL macros and parameters, postback integration and targeting-layer reporting. Everything you need to make proper decisions.
Automation
Set your Return Of Investment goals for your campaigns, integrate our postbacks and watch the magic happen – automatically.
Real Time Bidding
Real-time bidding ecosystem allows you to bid in real-time and access billions of daily impressions from tens of thousands segmented sources.
Benefits
BidVertiser, a division of Bpath LTD, started as a PPC ad network. Since 2003, BidVertiser has served more than 80,000 publishers and advertisers, globally. The company focuses on native ads, push notifications, pop-under, slider ads, XML feeds for both desktop and mobile devices.
It claims to connect the sell-side with the buy-side without compromising transparency. The company uses in-house technologies ranging from front-end through the server to backend, to power flexible services to their clients.
BidVertiser has an automated approval process for publishers. Publishers need to go through the free sign-up process where they share their website details. If the website doesn’t contain illegal and adult content, publishers can start using BidVertiser and start placing ads.
Here’re the features offered by BidVertisers for publishers:
- Multiple ad formats: As mentioned, the company offers different ad types. This includes: Native ads – Non-intrusive ads that go with the look and feel of the web content. Slider ads – Slides appear on the user screen at the right time for maximum engagement (can be intrusive for mobile devices). Pop-under ads – Tabs appear behind the user’s window without being intrusive
- Transparency: For publishers, BidVertiser shares the complete details of the incoming bids, winning bids, and revenue made. Similarly, for advertisers, it shows the source of incoming traffic and audience demographics based on allowed targeting.
- Targeting: Publishers can segment their audience based on geography, demography, and other cookie data. Afterward, publishers can package the segmented audience and show them targeted ads for better CTR and revenue.
BidVertiser affirms that their ad layouts fit all kinds of traffic. Furthermore, publishers remain the charge of optimizing and updating their layout anytime during the use. The team at BidVertiser monitors the traffic and ad quality to ensure complete safety. This is done by using in-house tools and third-party services.
Pros
- Automated approval process: BidVertiser doesn’t put publishers on hold. The approval process is automated. If the publisher qualifies the minimum set of requirements, he/she will get the approval email instantly. Using BidVertiser’s dashboard, publishers can create layout and start seeing ads.
- AdSense compatibility: BidVertiser works well with AdSense. Since AdSense is a contextual ad network and BidVertiser enables targeting, using these two networks together should provide the best of both. In short, running AdSense and BidVertiser together should improve bid pressure, fill rate and ad revenue.
- Low payment threshold: If a publisher chooses to be paid via PayPal or Bitcoin, the minimum payment threshold is $10. This makes it easy for small publishers to monetize their web property at an initial stage of the business.
Cons
- No ad matching:
Since BidVertiser is not a contextual ad network, it is not quite efficient at matching the right ads to the publisher’s website. While using BidVertiser, publishers can see ads irrelevant to their website and even audience, if targeting is not implemented correctly.
- Complicated advertiser selection:
Publishers must set a list of advertisers for their inventories. Otherwise, it starts picking advertisers at random leading to a poor CTR. Next, the advertiser selection process can be tricky for new publishers and requires manual hours.
- Low earning for non-US traffic:
Despite BidVertiser serving l publishers and advertisers globally, non-US traffic doesn’t seem to deliver a good fill rate for publishers. This trend is seen with most ad networks and in such a case, publishers are recommended to add AdSense to avoid losing on earning opportunities in case of non-US traffic.
Bidvertiser pricing
Advertiser PPC rates start at 0.05 per click and Advertiser CPM rates start at $1, depending on conversions and country. If you click on an ad, the amount you get per click depends on what the advertiser is offering.
