7suite
7suite
Clearcode builds 7suite to help AdTech and MarTech companies decrease their time to market and cut development costs.
The online marketing and advertising industries have seen an influx of software solutions over the past 10 years, and while these new tools and platforms allow marketers and advertisers to improve productivity, building them requires substantial technical resources, financial investments, and time.
For many marketing technology (MarTech) and advertising technology (AdTech) companies, building even the most necessary and basic features often means months of development and testing. This results in a slow time to market and expensive development projects.
As Clearcode is a full-service software development company that specializes in AdTech and MarTech development, we know and understand the needs and challenges that most AdTech and MarTech companies face.
Customization and scalable pricing make 7suite ideal for ad tech companies with multiple customers that need to easily integrate custom data-management tools into their larger technology stack.
7suite is a fully customizable data management stack offering data management, tag management, and content personalization functionalities. 7suite provides AdTech & MarTech companies, ad agencies, publishers, and app developers with ready-to-go components that can be tailored to suit their specific needs. The 7suite DMP can be hosted on a company’s infrastructure (on-premises) or in their private cloud, making it the first data management solution on the market that can be self-hosted. 7SUITE – COMPONENTS Data Management: 7suite’s DMP enables users to collect all of their first-party customer data and combine it to create audience segments – which can be used to display personalized content and messages to website visitors. Tag Management: 7suite’s tag manager enables users to set up, deploy, and manage all of their website’s tags and send all the needed data from their website to the 7suite DMP. Content Personalization: 7suite’s content personalization engine enables users to use custom audience data to display personalized content and increase user engagement, boost revenues, and improve their marketing campaigns. 7SUITE – THE DIFFERENCE Customizable software components: Every single element of the 7suite data management stack can be customized to meet specific user requirements. Flexible pricing: With 7suite, users pay only for the technology and services – without any commissions, data usage fees or per-customer account charges. Control of the technology and data: The 7suite stack can be hosted on in-house infrastructure or private cloud, providing total control.
Rohit Roy, Martech Advisor
Moreover, throughout our 8+ years of experience in designing and building advertising and marketing platforms, we’ve noticed a couple of things:
- Data is very much becoming the glue that sticks all marketing tools together.
- The need to add data components to existing and new platforms is increasing.
As a result, we decided to address these problems and build a stack consisting of data-management components, which we would then use as the building blocks in our current and future projects. This would allow us and our clients to avoid building data collection, data management, and activation components from scratch, therefore saving both development time and money.
The solution is known as 7suite.
About 7suite
7suite is a fully customizable data-management stack consisting of data collection, data management, and content-personalization components.
AdTech and MarTech companies can build upon 7suite’s ready-to-use components to create completely unique solutions that match the needs and goals of their business and differentiate themselves from the competition.
The aim of 7suite’s components
To enable AdTech and MarTech companies to collect data from various sources (web analytics tools, CRM systems, Ad Tech platforms, etc.), segment the data into audiences, activate the data (export the audience segments to AdTech platforms for media buying and to personalize web content), and build unique solutions that solve their business challenges.
The challenges
The main challenges we faced included:
- Creating an extensible and modular platform
- Pushing data to various demand-side platforms (DSPs) by integrating 7suite’s components with various AdTech companies
- Enabling the collection of various pieces of data from various data sources
- Providing a low-latency application programming interface (API) that can be queried to retrieve information about the visitor in real-time
7suite’s main features
Data collection and normalization
Collect data about online user behavior, pull data from various platforms, combine and structure it into a common format, and match data from various channels.
Dynamic content formats
Load images and HTML files as banner ads and popups, and serve them to the audiences defined by the 7suite DMP.
Customer profile building
Build a single customer view (SCV) by merging data from various devices and sessions and connecting them with common identifiers (e.g. emails and login IDs).
Audience creation and export
Segment data based on a range of variables, export audience segments to The Trade Desk, AppNexus, and other demand-side platforms (DSPs).
Cookie syncing
Sync first-party cookies with a range of third-party platforms, such as demand-side platforms (DSP), supply-side platforms (SSP), ad exchanges, and various marketing-technology platforms.
Low-latency APIs
Pull data about your visitors in real-time to power the decisioning process, content personalization & more.
Possible use cases of 7suite
As 7suite was intended to be a fully customizable solution, AdTech and MarTech companies can utilize 7suite’s components and APIs to build a range of custom solutions.
Some of 7suite’s possible use cases include:
- Custom RTB Bidder
- Content Recommendation Engine
- Dynamic Creative Optimization
- Data Exportation to Third-Party Platforms
- Advanced Attribution
Pros
- “PDF+ is a great legal-centric piece of software. I love how easy it is to split up multiple pages from a PDF, as well as an easy way to add barcodes to my documents.”
- “This software is a major help when receiving multiple documents from multiple people and being able to combine those into one document or move them around in the order that you need.”
Cons
- “I’ve had quite a few problems with the software locking up and becoming unresponsive. It may be an issue with trying to add you large documents.”
- “What is troubling to me is that I would have to upgrade and pay more money in order to have the edit feature.”
iText 7 Suite Pricing
Contact iText Group for pricing details.
Free trial: Available
Free version: Not Available
