4INFO

4INFO is an American corporation that measures and tracks media audiences for the targeting of audiences. The company also displays targeted advertisements on mobile devices. The company is currently owned by Nielsen Holdings.

4INFO is an identity and media solutions company, solving the digital and TV convergence. 4INFO’s platform powers people-based marketing with its patented Bullseye ID®— a persistent, accurate match key that maps consumers to all of their connected devices in a household as well as to valuable consumer data, including CRM data —without compromising privacy. 4INFO provides customers superior match rates for their data, which allows them to use it at scale for both advertising and marketing purposes.

Features

Provider of SMS based mobile search and alert services designed to make it a core component of media mix. The company’s services offers consumers free access to real-time sports scores, stock quotes, campaigns, advertising networks and demographics, weather updates and horoscopes, enabling marketers to generate additional sales.

Data Collection Methodology

4INFO Predictive Visitors enables marketers to significantly expand targeting while improving precision — reaching relevant audiences across any connected device, including mobile app, mobile web, desktop, laptop and connected and addressable TV that are likely to visit relevant Points of Interest (POI) within the next 30 days.

4INFO’s approach to Predictive Visitors audiences starts with historical location data from billions of data points seen on over 300 million unique devices. A deep learning process then finds location, device and app usage patterns to predict future visitation. These predictions are validated based on actual visits, and updated continuously for greater accuracy.

The 4INFO approach also offers built-in fraud protection from bots and other counterfeit device IDs, by continuously verifying devices before they’re used for targeting. To ensure this, devices must be seen over multiple days and times at a home address — before they are used for targeting.

And with 4INFO’s ability to tie devices to a home address, marketers are also able to further expand audience targeting and relevant campaigns to decision makers and influencers under the same roof.

Software and services

4INFO claims their database has connected 152 million mobile devices to 101 million U.S. households. In April 2014, the company added multiscreen functionality that identifies PC and laptop activity, enabling cross-device targeting, retargeting and multichannel retailing that by July 2014 also includes video ads. They offer geotargeting and geofencing . In August 2014, 4INFO was awarded a patent for “Systems and methods for statistically associating mobile devices to households“ claiming they can link 95% of mobile users to their address and their other devices. 4INFO can directly match with third-party data sources as well as a retailer’s own customer data. The company purchases anonymous data from internet service providers, mobile network operators, and other information aggregate sources, then uses Media Mix Modeling to send targeted advertisements from their clients. 4INFO then cross references with CPG data to look at actual purchases made by those who saw the ad.

Partners 4INFO and Catalina’s June 2015 study reveals how mobile advertising is affecting in-store sales. The study looked at 83 mobile campaigns across a variety of CPG categories for 59 different brands; campaign durations ranged from four to 38 weeks, with 12 weeks on average. They claim mobile advertising generates more than double the sales of its desktop counterparts. The Benchmarking was performed using 4INFO partner Nielsen Catalina Solutions.

AOL, Acxiom, App Annie, Catalina Marketing, Catalist, Datalogix, Experian, Millennial Media, Nielsen and others leverage 4INFO’s mobile technology. In-store visitation measurement company Placed partnered with online-to-offline sales analyst 4INFO June 2015 enabling both companies to offer clients omnichannel retailing path-to-purchase insights.

In June 2015, 4INFO and DMG Solutions announced a strategic alliance creating solutions for multicultural marketing in the United States and targeting specific audiences.

In March 2016, 4INFO and Crossix formed a strategic alliance for Household-Level Pharmaceutical Marketing Ad Targeting in the United States. 4INFO claims they did a six-month set-up process that doesn’t allow personally-identifiable data touch the partners’ systems in order to comply with HIPAA. Data broker and services firm Acxiom sits in between Crossix and 4INFO.

PRICING

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