As an eCommerce marketer, your success rests upon your ability to attract customers for the products that you sell – be they existing ones or new ones you have in the pipeline. The question is, when it comes time for your next eCommerce product launch, how do you create the buzz you need?
That’s what we briefly look at here, as we do offer a little product launch advice. We’ll start by showing you how to create a feeling of exclusivity.
1. ‘First Look’ Promotions
Let’s be honest, who doesn’t like feeling like they’ve been given something exclusive that not many others have? Well, this kind of feeling can be encouraged through Pre-Purchase offers for what you call VIP customers.
Also, ‘First Look’ content for existing customers is a great way to get people talking about your soon-to-be-released product or product range.
Of course, a large part of what’s needed involves attracting new customers to your eCommerce product launch, rather than servicing your existing ones. This can be done through content promotions publicized across your chosen social media channels with blogs, tweets and high-res pictures.
You can also create extra buzz by offering incentives for anyone signing up as an email subscriber. In return for adding their email to your list, they get the same ‘First look’ at all your new products. Not only does this create interest, but swells your subscriber list at the same time.
