1plusX
1plusX
Boost Your Revenue with Our First-Party Data Management Solutions
Conquer data challenges with 1plusX’s flexible solutions, designed for today and the (third-party) cookieless future. We’re helping publishers build and activate winning first-party data strategies worldwide.
We empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. Founded in 2014 and acquired by TripleLift in 2022, we’re a global MarTech company operating in Europe, Asia, and the US. 1plusX is built on the principles of collaboration, trust, privacy, and transparency. From our technology all the way to our customers, we value our partnerships to stay forward-thinking and adaptable in the ever-changing digital media ecosystem.
At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.
SOLUTIONS
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AUDIENCE MANAGEMENT
Effectively Reach Target Audiences with Our Audience Management Solutions
Our AI-powered and feature-rich solutions offer best-in-class tools to create and activate high-reach, high-quality audiences tailored to publisher and advertiser marketing objectives.
Target and Reach the Audiences that Advertisers Want
Our advanced Audience Management solutions will help you pinpoint the audience attributes that matter and let you use those insights to create more meaningful, personalized audience connections and experiences.
Privacy Safe and Secure
Audiences built using your owned-data makes them high quality and sustainable – without relying on third-party cookies.
Accurate Audience Insights
Choose and target the best audiences matched to your content and advertising opportunities, and help boost your business.
More Meaningful Connections
Engage audiences with relevant content and ads that not only entertain and inspire but build user trust and loyalty.
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FIRST-PARTY DATA MANAGEMENT
Monetize Owned-Data with Our First-Party Data Management Solutions
Publishers can free themselves from third-party cookies and profiles using our advanced first-party data management platform and predictive modeling capabilities. Get high-quality profiles ready to work and deliver 100% addressability.
First-Party Data Management Simplified
Sit back and let our data management solutions work for you. Whatever audience data sets you’ve got, our advanced technology is ready to handle them hassle-free.
Leave Nothing Behind
Release yourself from relying on external data sources by transforming all your diverse and disconnected first-party data.
Perfect Your Data
Never miss another activation opportunity with real-time data enrichment at scale: complete, relevant and accurate.
Make A Great First Impression
Boost your business. Achieve 100% addressability through new audience insights and precisely targeted segments.
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DATA CLEAN ROOMS
Build Important Data Collaborations and Partnerships with 1plusX Connect
We make it easy for advertisers and publishers to connect and form privacy-safe and secure first-party data collaborations. Replace complicated integrations and sharing processes with our data clean room solution, offering supercharged audience expansion and segmentation outcomes.
Drive Smarter Data-Based Decisions
When advertisers and publishers decide to collaborate using their first-party data, it means even greater audience reach opportunities and campaign effectiveness. 1plusX Connect is our data clean room, designed to help advertisers form trusted publisher partnerships in a secure, protected environment, without ever accessing each others data.
Complete Control
Choose your most relevant data set to match and model with your preferred collaboration partner.
Grow New Revenues
Start maximizing your first-party data right now rather than waiting until third-party cookies are gone.
Fully Automated
Effortlessly solve your tech and data-based audience activation challenges so you can get on with doing business.
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CONNECTED TV
Effectively Reach Your Audiences With Our Connected TV Solutions
Uncover precise targeting and content engagement opportunities for personalized CTV audience connections. Our award-winning predictive modeling capabilities deliver the unique CTV support media owners need to achieve highly accurate audience reach.
Captivate Viewers and Drive Revenue
Attention is a resource – a person has only so much of it. Activate your first-party data to accurately target and reach lucrative audiences, regardless of the CTV delivery device. Our CTV solutions are tailor-made for the privacy age.
Protect and Grow Revenues
Build a resilient first-party data enrichment and activation strategy with us that ensures you maintain and increase your profits long-term.
Reduce ID Reliance
Use your first-party data to reach CTV audiences independent of device and without relying on other identifiers.
Sharpen Your Targeting
Activate your first-party data and directly address your audiences with personalized content and ads.
1plusX Product Features
Customer Data Platform
- Behavioral Analytics
- Customer Profiles
- Customer Segmentation
- Data Integration
- Data Matching
- GDPR Compliance
- Predictive Modeling
- Campaign Management
- Personalization
Data Management Platforms (DMP)
- Ad Network Integration
- Analytics / ROI Tracking
- Audience Targeting
- Behavioral Analytics
- Data Capture / Transfer
- Data Classification
- Data Visualization
- CRM
- Campaign Management
- Competitive Analysis
- Customer Journey Mapping
Predictive Analytics
- AI / Machine Learning
- Data Blending
- Benchmarking
- Data Mining
- Demand Forecasting
- For Education
- For Healthcare
- Modeling & Simulation
- Sentiment Analysis
Pros:
- The tool allows you to have a good overview over your audience and create targetings that your business needs. You can enrich your audience data with customized data sources and make your targetings even more individual. The customer success team is very helping and do their best to help you resolve your business problems. Through the API one can also pull the data from the interface and build your own dashboards.
- This software has some great features, of which the “expand” feature one of the most impressive: it gives you the ability to expand a reference audience to a bigger size by adding similar users to it. Another great advantage are the realtime attributes, which give you a realistic idea of your audience.
Cons:
- Not all changes are made and synchronized with ad server in real time, sometimes that turns campaign setting into a process. Interface in several cases could be more transparent and understandable. Sampling by the data in interface and API makes the tool way faster but doesn’t allow to look into small campaigns.
- Some UI features are missing, for example deactivating a chosen attribute when building an audience (you can only add or remove it, but sometimes you’d want to experiment with the audience size without withdrawing your choices).
